Do we have clearance, Clarence?
For more than a few years, I worked for Props helping them to clear music for use in their videos. When I first started out, Props’ Marco Massei gave me a stack of contracts and let me loose in the world of independent music. That was 1998 though, when people still went to record stores, purchased CDs and by and large supported the independent music scene more so than today. And it worked pretty easy. I would find some songs I liked, e-mail or call to ask permission from the label, get a contract signed and that was that. People would hear the music in the video, hopefully like what they hear and in turn purchase the music. Props had permission, the band and label got free exposure; it was a win/win situation for everybody.
- More at Dig BMX
If you’ve ever wondered what it takes to get music into BMX videos, jump over to DigBMX.com for an interesting read.